Tracking Buzz in Real Time

A while back the Elephant ear heard Jet Blue’s Twitter story, here’s another Twittery aftermarket add-on.

Love it or hate it, there’s a conversation happening on Twitter – Abbey Klason of AdvertisingAge discusses Summize, a service that tracks and aggregates conversations flowing through Twitter and its competitors, such as FriendFeed and Plurk, letting you search to see who’s talking about what and to whom.

Matt Dickman at Techno//Marketer has also documented a heap of Twitter tools in his post Twitter and Customer Service, How to Listen.