10 of the Smartest Big Brands in Social Media

Samir Balwani’s  Mashable article 10 of the Smartest Big Brands in Social Media describes  how the big guys are getting creative with Facebook, YouTube, Twitter and other Social Media. As you read the post, recognize that not only are these brands using Social Media creatively, but they are also very genuine in how they speak and listen. 

As you plan out your own forays into Social Media if you are genuine, first think about what you want to achieve, get an understanding of what the medium is, how people use it, what you as a brand can do to add value to that experience in relation to your products and services and remember, it’s a medium that you cannot control – the users will do what they want with it, so you must be genuine in your desire to engage with them. Finally you should put in place mechanisms to listen to everything that is coming back – this is where you can quickly understand where you need to take action – either to engage in discussions or to look inside your own organization to correct and improve on how you are percieved by your customers.