The world wide web really is a very small world. Just Google “Michael Bayard” and (as of January 19th) he is top of the list, a placement that most SEO practioners would kill for. However, number 1 placement and all but I still wouldn’t want to be in his shoes right now.
Tip 9 of my Top 10 Tips for Customer Listening states: ”If you are participating in Social Media, then do so genuinely and add tangible value, anything else will be noticed and punished…“
Social Media happens to also include “review sites”, but Michael sadly did not heed the advice, instead, creating a Mechanical Turk crowdsourcing application to pay people 65 cents to write positive comments about Belkin products on Amazon and NewEgg.
So heinous was this Social Media faux-pas, the nice folks at Crunchgear even posted Michael’s Linked In page in their article “Belkin paying 65 cents for good reviews on New Egg and Amazon“. And so did the Daily Background. It’s enough to make me remove my Linked In profile too!
Funny. Made me chuckle anyway. Remember kids, it sounds tempting, but just don’t do it!