Ad Age reports on how Procter & Gamble Co.’s Pampers is bringing as many as 15 top “mommy bloggers” to the company’s Cincinnati headquarters later this month in what appears to be the company’s biggest effort yet to reach online influencers. Read the full story here.
Three years ago, Business Week wrote an article – The Search for Influential Bloggers – seeking tools to help uncover the A-list bloggers. Since then things have moved on a-pace.
The Future of Media vid-clip on Social Media Monitoring provides a 5-minute introduction to brand monitoring. Two vendors are Radian6 and Buzzlogic. Another video segment at FastCompany promotes how Buzzlogic calculates influence.