“Brands employed social media, whether to poll consumers to determine how well their ads were received, or to drive additional traffic to Facebook where they could actively engage with their potential customers – something that TV simply can’t facilitate. To generate additional traffic for the social sites and online communities that have been integrated into their marketing strategies, several brands enhanced their Super Bowl microsites with social content, and in turn added promotional content from their brand sites to their social efforts.”
“BBC news journalists have been told to use social media as a primary source of information. For BBC news editors, Twitter and RSS readers are to become essential tools, until now the broadcaster has been very cautious about social media.”
“These days, it’s all about who you don’t know. That’s the theory behind a group of very interesting software projects being built on top of the giant graph of friend/follower connection data that Twitter exposes about its users. Name 3 people whom you admire, despise, work with or otherwise pay attention to and tools like HiveMind, Follower Wonk and Twiangulate will quickly calculate who all those people are following in common on Twitter. Say you’re a reporter covering New York city schools. Who might be a good source to contact? Here’s what Copeland recommends: Look at Mayor Michael Bloomberg’s list of followers on Twitter. See which ones look like education-related organizations.”
This is an extensive post and well worth clicking through to see the well illustrated detail.
“Upon review, it’s clear that Facebook, at 400 million, is truly earning a global audience, which naturally burrows its social roots with every new connection and the connections of connections forged within the network. According to research, Facebook dominates in 100 out of 127 countries measured. In 50% of the countries included in this study, online photo sharing dominated the list of social media applications. It is also among the oldest of social services within the included mix. 44% of the countries in this survey embrace online profiles in social networks suggesting that their personal brand, whether for engaging in personal or professional interactions, is becoming increasingly important. 81% shared photos and online profiles as the top 1 and 2 activities with the exception of Japan, China, and South Korea where blogging displaced social profiles as a top application. 94% of countries reported that micro-blogging (think Twitter) were among the least pervasive with the exception of Japan, where it ranked fourth – just below social network profiles and above video.”